Bill Playford

Vice President at DealerKnows LLC

Bill Playford is Vice President and Partner at DealerKnows Consulting. He brings a unique automotive perspective, with a background in training, consulting, and process design at the retail, manufacturer, and technical supplier level. Throughout the last eight years, Bill has worked with several of the top 25 dealer groups throughout North America…and a bunch of smaller stores you’ve never heard of. Throughout 26 states, and 4 provinces, he’s committed himself to helping dealerships transition to the digital age. Bill resides near the Motor City with his brilliant wife, two gifted sons, a princess, a fancy cat, and two goofy dogs. He holds an MBA from Texas Christian University and a BA in Political Science from St. Edward’s University.

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