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WHY CHOOSE AUTOMOTIVE SALES AS A CAREER
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With the right approach, auto sales can be a fun and rewarding career, contrary to the negative traditional views that auto sales is a “job” filled with long, tiring...

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Stop Calling Dead People
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The deceased don’t need service reminders. That’s my advice for dealers. I genuinely care about any customer base that I am helping a dealer communicate with, so it breaks my heart...

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Why Is There So Much Turnover In The Car Business?
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Many people who decide to try their hand at car sales wash out in the first six or seven months. The car business is not for the faint of...

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Perception is Reality

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7 Steps to Sales Success
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  There is stiff competition across the board today in the automotive industry—from increased similarities among makes and models, to a better customer purchase experience. That means that there’s a...

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Training Rx
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Are you stuck? Can't go to training you need? I can help! If you want to be the best in your field you have to learn from the best in...

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Stand Out, By Not Fitting In
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From a very young age, many of us develop a yearning to be someone other than ourselves. If we were short, we wanted to be tall. If we had...

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This is content that is published, and can be viewed by anyone on the site.

Retail Automotive Is Under Attack!

The retail automotive sales model as we know it, is not long for this world. It’s under attack on multiple fronts and the aggressors are the OEMs, Fortune 500...

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E-commerce Evolution

Is your team ready for the car-buying future? A long time ago, I sold cars exclusively with the use of the Internet. Now, you’re saying to yourself, “That’s impossible! My...

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Understanding connected car benefits

Helping Your Consumers Understand the benefits of connected cars Manufacturers are rolling out cars with new connected capabilities and digital services daily, as well as offering opt-in connected servicing with...

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Dead On Your Digital Beachfront!

Why are you allowing your competitors to dominate you online? It’s D-Day and competitors are invading your digital beachfront. They’ve spent thousands of dollars preparing to storm your fortifications, but...

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Own your tires, own the customers

We all know the "neighborhood tire guys". The local, independent service garages with an undeniable likeability. Usually family owned, extremely friendly, and free of corporate politics. I became the Fixed...

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The Law of Reciprocity & Retail Automotive

It’s no secret that the emergence of the digital age has leveled the playing field in the front end of the car business. Customers now have ready access to...

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Is Your CRM Connected?

Six reasons why you need a seamless process at every stage of the sale. Industry-leading CRMs have become the operational “dashboard” for the dealership—from lead management and equity mining to...

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Omni-Channel F&I or Die

F&I and The Emergence of the Digital Dealership Over the years I’ve had the opportunity to help numerous sales and service departments evolve to meet the needs of today’s digital...

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This woman’s work

It’s one thing to recruit women to be part of your dealership, it’s another to retain them. Two industry leaders share how to do both. When female customers walk into...

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No weak links

Is It Time To Rethink Your Sales Staff? Who is the weakest link on your sales team and how much influence does that person hold over your dealership? If you...

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Take Control of Your Personal Brand

A 10-step Guide to Creating a Personal Brand That Works  You currently have a personal brand whether or not you are actively branding. Your brand is other people's perception of you...

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Why are you failing to convert?

Top tips to deliver the ROI you're paying for. I’m intrigued by the way our industry struggles to convert Internet leads. Dealers pay big bucks for SEO, PPC, chat and...

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Delivering Your Brand Promise. Pt 2

YOUR BRAND IS YOUR CULTURE If you asked everyone in the company to describe your dealership’s brand promise and explain how you deliver it, would you get a consistent response?...

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Delivering Your Brand Promise. Pt 1

Is Your Dealership Delivering Your Brand Promise? Part 1 Your dealership’s brand is more than your logo. It’s more than your name, your tag line, your marketing program or the...

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Hiring: Content & Editorial Coordinator

Strategy Mob is seeking: Content Manager/Editorial Coordinator No recruiters or third party submissions will be accepted. We are looking for a master organizer to manage multiple streams of content input and output,...

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Dealership Culture Killers

Attitude is everything. 5 strategies for overcoming workplace negativity On February 4th, 40 dealers attended Strategy Mob's Workshop 001 in Toronto. Co-sponsored by the Trillium Automotive Dealers Association, the event...

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Be Your Brand

5 key strategies for establishing a company culture that supports your brand On February 4th, 40 dealers attended Strategy Mob's Workshop 001 in Toronto. Co-sponsored by the Trillium Automotive Dealers...

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Training For the Win

5 strategies to make training part of your dealership’s culture On February 4th, 40 dealers attended Strategy Mob's Workshop 001 in Toronto. Co-sponsored by the Trillium Automotive Dealers Association, the...

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Making the Smart Hire

5 strategies for updating your recruiting and hiring practices On February 4th, 40 dealers attended Strategy Mob's Workshop 001 in Toronto. Co-sponsored by the Trillium Automotive Dealers Association, the event...

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From the Driver’s Seat

Cox Automotive president Sandy Schwartz shares his playbook for business success Thirty years with the same organization is an achievement virtually unheard of these days, but Sandy Schwartz has done...

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Spotlight: Ride Time

Often our greatest motivation is the distance we’ve already travelled. The team at Ride Time share what motivates them. Doug and Andrew MacIver, are the owners of Winnipeg’s Ride Time...

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Perfect Match

Buying a vehicle isn’t a search problem, it’s a discovery problem. What you need to know to help your customers find their car. Examples of Big Data driving consumer behavior...

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Fixed Operations Fanfare

Why your parts and service departments need marketing dollars Service and parts, or the Fixed Operations department, is in many cases, the top revenue driver for most dealerships. It is...

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A Strong Foundation

How does third-generation dealer Rick Ricart honor the past while moving his business forward? Simple. Define your identity and hire great people. Hanging on the wall next to Rick Ricart’s...

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Leveraging the Power of Millennials

Empower your whole team, including Millennials, and you'll create the exceptional experience your customers are after. There’s a lot of chatter going on these days about the often misunderstood Millennial....

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Ad Blockers are Coming to Kill Your Dealerships

Don't let your site become the next victim There is a point in every zombie movie or TV series where the audience realizes the situation is hopeless. Thousands of zombies descend...

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Would you like to contribute?

We need your help to grow. As a member, submissions can be made directly into strategymob.com. You can learn best practices about how here. Our editorial team is here to ensure...

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New Age Advertising for Dealerships

How to use data in your digital marketing strategy to create the greatest ROI In the old days, when a local grocer received a shipment of fresh strawberries, he might...

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Growing Up Autonomous

We asked automotive professionals across the continent for their thoughts on how intuitive toys are going to affect the next generation of car buyers, and what strategies need to...

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The True Costs of a Bad Hire

Why using the right tools to build the best team is crucial to your business Ask any manager, VP or business owner what one of the biggest challenges they face...

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Moment of Truth

The truth is out there, says corporate strategist Scott Monty, and it could make, or break, your business Do you claim that loyalty and trust are the cornerstones of your...

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U.S. Bound

Ready to expand your market to the U.S? Use these 10 tips to counter the impact of a weaker dollar on the Canadian used vehicle market. 1. Information Gathering and Sharing Here...

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Millennial Influence: Ben Blanco

In a roundtable Q&A, we asked four millennials for their take on automotive—what’s good, what could be better and what they need from you to make your dealership more successful....

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Millennial Influence: Daryl Marritt

In a roundtable Q&A, we asked four millennials for their take on automotive—what’s good, what could be better and what they need from you to make your dealership more successful....

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Millennial Influence: Danielle Bowler

In a roundtable Q&A, we asked four millennials for their take on automotive—what’s good, what could be better and what they need from you to make your dealership more successful....

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Millennial Influence: Kelly Wilson

In a roundtable Q&A, we asked four millennials for their take on automotive—what’s good, what could be better and what they need from you to make your dealership more successful....

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Consider the Cross-Border Trade

A Canadian perspective on what a low dollar means for your dealership. Your role as a General Manager is the healthy and profitable operation of a franchised car dealership. So...

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Tomorrow Started Yesterday

How the in-vehicle technologies of the future will change the 100-year-old-plus dealer model of selling cars I wrote an article in 2003 for the German-American Wochenpost (Weekly Post) paper about a...

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The Institutionalized OEM

Dealers are becoming increasingly bound by the manufacturer’s online restrictions. Is duplicate digital content hurting your business and if so, what can we do about it? Who doesn’t love Jack Nicholson in...

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Defrost Winter Car Sales

Simple strategies to get customers out of the house and into your dealership Brrr… and I’m not just referring to the temperature. Vehicle sales numbers tend to get pretty frosty...

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Get Schooled

Considering a career in automotive? We spoke to the two of the leading automotive schools in North America about what they do to ensure success for their student body. Northwood...

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Bottom Line

Driving sales isn’t just a dealer issue—it’s a vendor issue, too The core issues that dealerships face are the very same issues that we, as vendors, struggle with. How do...

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Build a Better Team

How to make the right hire, the first time Hiring the best person for your team isn’t always easy. A snazzy resumé doesn’t always reflect a candidate’s people skills; likewise,...

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Welcome to the Industry

You have a vacant position. They are searching for a career. Here’s how carsandjobs.com is bringing these groups together Retiring boomers. Choosy millennials. What’s a dealership in desperate need of...

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School of Thought

Whether you are new to the business or you’re a second- or third-generation dealer, an automotive-specific postsecondary education is just the first step to lifelong learning Some may say I...

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From Student to Star

How Hendrick Automotive Group recruits the best and brightest students destined for automotive Passion. Commitment. Drive. These are some of the attributes Hendrick Automotive Group looks for in a prospective hire,...

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Winning Investment

At the Jeff Wyler Automotive Family, the payoff of formal employee training goes way beyond increased sales You know employee training is an important part of a company’s core values...

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All Hands on Tech

For two decades, Mark Boyd has invested in digital technology to provide solutions for the auto industry. Lots of them. From his earliest days in automotive, Mark Boyd has had more...

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Listen Up, Gen X

Stop it about the Millennials, have you looked in a mirror lately? We are in the midst of preparing our second issue of Strategy Mob for January and we have...

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6 Ways to a Merrier Christmas

Although consumers are shopping all month long, automotive has fallen off their collective radar. Strategy Mob affiliate, Search Optics, shares six ways to optimize marketing spend over the holidays. The busiest...

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Decoding the Millennial Skill Set

Forget about marketing to millennials, how do we employ (and keep!) them? McRee Ford has effectively removed the stigma from discussion by nurturing their millennial employees' unique competencies. Wondering how to leverage...

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Success by Millennial Empowerment

Since 1947, McRee Ford has been serving the Houston area as a family-owned and operated Ford dealership. Now in its third generation of ownership (with the fourth generation part...

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The Buzzword Blender

Technology. Data. Transparency. Platform. ROI. Etc. How to make the information behind these words work for you. So many technology buzzwords are being tossed around these days. For the most...

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Where’s the Money?

Car dealers are searching for ROI from their digital marketing spend but looking in the wrong place for the answers. The first-of-its-kind digital marketing study of Canadian automotive dealerships –...

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Launching at Digital Dealer

Every fall, the automotive industry starts to buzz as a slew of conferences comes into our collective view. Personally, I feel these events provide some of the most interesting...

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Pondering the Unbelievable

Tony Rimas has spent his career thinking about smart strategies and process based solutions for the automotive industry. As a managing partner at San Antonio–based Fraser McCombs Capital, which focuses...

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The Happiest Car Dealership on Earth

P.J. Caletti’s approach to ensuring customer retention is making guests smile—it’s the foundation of the culture at Erin Park Lexus Toyota-Scion—and, more importantly, it’s working. Don’t tell me. Show me. It’s...

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Future-Proof your Business

Serial entrepreneur and DealerHQ CEO Alan Michael Kane is always thinking ahead. Years ahead. It’s how he ensures the success of his companies. Want to do the same? The...

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Dealer & Designer: Creative Solution

Your focus is on moving metal. A good relationship with your creative team will help you sell more. You have a great dealership. Good deals, too. But something is stopping...

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Q&A with Kevin Frye

When it comes to the Internet market, no one knows it better than Kevin Frye, e-commerce director of the Cincinnati-based Jeff Wyler Automotive Family. We asked Frye how dealerships...

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Ice the Competition

Why you need retention marketing for the win. On my second day as a salesperson in the car business, my sales manager explained the rules of survival would be to...

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Working on the Business Versus in the Business

How to realize the greatest return on brainpower. Every successful car dealer starts by working in the business. We’re not talking about what he did to become a car dealer....

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Congratulations, You’re the Manager! Now What?

Now what, indeed. Use these seven management tools to be the leader your employees need. Well, the ink is (barely) dry on your new contract. You head back home, excited...

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Believe the Big-Data Hype

Predicting consumer behavior is the key to driving your dealership’s sales. Out of the countless buzzwords flying about these days, one that might be worthwhile to stop and consider is...

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Adapt or Die

Three years ago, I found myself facing a personal and professional decision to pursue change. Here’s why I haven’t looked back. “Your life does not get better by chance, it...

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Delivering Results

Expect greatness and inspect your dealership vendors. My first boss I ever worked for in a car dealership had a mantra he repeated at our Monday meetings. I can still...

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The Wait is Over

Looking for data? You’ve come to the right place. As professionals, we have hopes, dreams and aspirations. Not of the MTV Cribs variety, but actual “this is the meaning of...

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Size Matters

If you aren’t offering a mobile-first experience, what are you waiting for? Consumers today have superpowers—and it’s all in the palm of their hands. Smartphones have changed the way we live,...

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Contributing content: best practices

StrategyMob.com at its heart is a conversation. A dialogue between dealers and vendors. We want you to be active on the website and feel free to submit your own articles...

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The 2016 Auto Trends Monitor

Find out what’s up, what’s down and what’s around the corner in the state of the automotive economy. Let your voice be heard. Complete the survey now, to receive a free...

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