andrew tai


about motoinsight

Motoinsight is a leading automotive data and technology provider. The majority of automakers, the most progressive dealer groups, leading automotive software companies, and the largest banks and insurance companies count on Motoinsight data and technology to better engage consumers, acquire customers, and stay on top of market trends. Our tools and data power many of the largest consumer automotive websites by traffic. Our flagship MotoCommerce retailing platform is a groundbreaking omni-channel solution used by the most innovative automakers and dealers to deliver seamless digital and in-store customer experiences.


Founder & CEO, MotoInsight

Andrew Tai is CEO and Co-Founder of MotoInsight. Andrew leads corporate strategy and product vision, and manages Motoinsight’s senior client relationships. Andrew is contributing columnist to the Globe and Mail covering the automotive sector and is a recognized authority on digital retailing. Often cited in industry publications. Prior to becoming an entrepreneur, Andrew holds roles in private equity at One Partners and investment banking at Morgan Stanley and J.P. Morgan. Andrew holds an HBA from the Ivey Business School and Western University.