Stay In The Know... Become a Mobster
What is Strategy Mob?
Strategy Mob was created to give dealers access to original content, best practices, leading technology and quality solutions for the betterment of the entire industry. We believe you deserve more, so we produce daily content to keep you in the know about everything current in the automotive industry. Join the Strategy Mob, and take your dealership to the next level.
Skinny chats with Bill Harvey (Dynamix International) about getting the buy-in from staff, the goal of a salesperson, investing in yourself and branding.
Skinny chats with Paul “The Dodgefather” Long about all things branding. They get into who you are on-camera vs off camera, what does branding mean to you, why you can’t force people to do video, and why customers always remember the little things you do for them.
In this episode Sandy Zannino (Innovative Auto HR) discusses how HR is like internal customer service, the changing demographics in the workplace, building and inclusive culture at your dealership, and why Gen Z are so naturally entrepreneurial.
Skinny chats with Bill Harvey (Dynamix International) about the 4 levels of learning, why 60% of customers want to buy online, why who you buy from is more important than what you buy and why the walkaround isn’t dead.
Skinny chats with Brandon Smith (Steele Chevrolet Buick GMC Cadillac) about his transition from an F&I manager to a sales manager, the unhealthy competition between sales and F&I, whether it’s time to phase out the role of F&I manager and the benefit of looking beyond the 30 day sales cycle.
Andrew Sweet (Co-Founder Drivably) talks with Jason about customer’s selling their own cars, the economic impact of COVID on the auto industry, car subscription services and the divide between a customers love of a new car and hate of the dealership.
John Brennan (Corporate Trainer, Author of: The E.I. Connection) talks with Jason about the ways you can learn to develop your emotional intelligence. John gets into what emotional intelligence is, how you can understand your emotions and choose your attitude, as well as how the thing people want most of all is praise and recognition.
Dean Stoneley (General manager for North America truck at Ford) discusses the exciting future of electric and connected vehicles. They get into how EV’s will effect service operations, how dealers can get prepared for selling these vehicles, as well as how EV’s will allow the customer’s relationship with the dealer to continue even after they leave the dealership.
This is the best conversation I have ever had from the storage room of a dealership. During this podcast I talked with Nathanael Greklek about branding vs marketing, live events best practices, supporting staff with their branding efforts, and how to scale yourself.
This is a great conversation I had with Colin Richardson about the death of the F&I box, lack of showroom traffic, how the sales structure has to change, and the death of the salesman.
Check out this great podcast with Daniel Gomez. We chatted about how to maintain a giving mindset, managers connecting with sales staff, confidence coaching, and how to train the new green peas.
I had such a great time jamming with Kyle Mountsier. We talked about defining your dealership’s process than work back towards tech, how to own your content and marketing strategy and the importance of a single point sales person.
Durran Cage and I started our careers at competing dealerships down the street from each other. It is so serendipity that so many years later we connect in a Clubhouse room. During this podcast we discussed the hybrid approach to training, vroom challenging dealers to do better at branding, OEM involvement with dealers digital retailing efforts, and dealership leaders coaching their staff.
Russell Hill (FixedOPSMarketing) talks with Jason about finding out your “Why” and using that to help drive you, how much the industry has changed in the past year and how to build value with the customer.
I had a great conversation recently with Yvan Laviolette Sales and Leasing consultant at Tristar Mercedes-Benz Moncton. We chatted about the stigma of being a car salesperson, exceeding the customers expectations, video lead response, getting over the fear of judgement and transferable talents.
What a fun conversation I had with none other than Franks Lopes. We discussed the positive effects the last 12 months has had on our industry, ways to process our way to profitability, how there is no such thing as a magic diet pill and the power of goal setting.
Carla Ksonzek (President of UpinMotionInc) talks with Jason on the Strategy Mob Podcast about how the customer experience has changed drastically during the pandemic, how one of the most important things you can is to treat yourself like a customer to determine what the customer wants, as well as what it means to be buyer-centric and how you can apply that to service, sales and BDC.
Lead engagement strategies, Digital retailing, Lead Response Syntax, Video best practices are just a handful of topics that I discussed with Steve Roessier recently. We had so much fun laughing and discussing best practices. I know you are going to enjoy this podcast.
During this episode I jam with Squire Pettis about the taboo service upsell. We discuss what should be upsold, how to upsell the right way, and hot to compensate for the upsell without sacrificing customer experience.
You are going to really enjoy this podcast. Tom Kline and myself jammed about dealer liability, AD complicity and resolving staff and customer concerns. This is not the sexy part of the business but it is so important that as dealers we have the right processes in place.
During this podcast I have a blast discussing all things data. We discussed the very time sensitive cookie wars as how Russell calls it cookie armageddon, and how it impacts automotive marketing. Plus we review the need for dealers to control and protect their own data.
Checkout my conversation with Andrew Compton. We discussed what is a good vendor, worst vendor stories, and vendors being in synergy with their dealer clients.
I recently jammed with Jeff VanderWal. We discuss what digital retailing really is, effort based pay structure, digital retailing processes, and more!
Today Jason jams with Brian Allan. They discuss new ownerships models, the future of electric vehicles, and why tech companies need dealerships.
Today Jason jams with Steve Stauning. They discuss how to deal with the “on-off”, preparing for 2021, and changing your processes to match the customer.
Today Jason jams with Glenn Lundy. They discuss what LEADD is, mental health during the pandemic, and allowing yourself to feel.
Today Jason jams with Ammun Khurshid. They discuss what real leadership is, doing more than your job entails, and how to redefine the f and i experience for the customer.
On this podcast I jam with Allan Langer. We discuss sales personsvarious aspects of the sales process!
Simon Bowkett (founder of Symco Training) talks with Jason about how the most successful companies have brick and mortar stores as well as an emphasis on technology, how every deal is made up of 3 sales (selling yourself, the product and then the deal), also how doing well selling cars can actually cover up issues you may have in your dealership.
On this podcast I jam with Meghan Brazil. We discuss sales persons social branding, building a social media routine, how to get over the fear of being on video, and more!
Joey Little is just a cool guy to chat with we discussed committing to your brand, exceeding vendor expectations, the hustle of the Bell 2 Bell, and more!
Fleming Ford and I discuss employee happiness, the role of the GM, and spending time with your employees.
Today Jason jams with Jeff Schuster. They discuss inventory levels for 2021, having fluid business plans, and what the future forecast is for the automotive industry.
Today Jason jams with Rob Hamilton. They discuss customer communication, allowing your staff to make mistakes, and what customers care about!
Checked out the podcast i did with George Nenni. We discussed how dealers can effectively utilize Google My Business to improve their SEO efforts, holding automotive vendors accountable and what to look for in an agency offering SEO services.
Today Jason jams with Ted Lancaster. They discuss how to utilize a dealerships data, salespeople embracing technology, and hiring the right people for the automotive industry.
Today Jason jams with David Allen Wood. They discuss being a leader to your employees, automotive financing processes, training staff and being empathetic.
Today Jason jams with Peter Duffy. They discuss how little things lead to a better experience, being consistent with your efforts, and more!
Today Jason jams with Joe McGinnis. They discuss how to play the long game, BDC vs Internet departments, getting experience in every single dealership position, and more!
Today Jason jams with Brian Allan. They discuss the changes dealers had to make due to COVID restrictions, F&I product offer processes and creating a better customer experience.
I recently jammed with Brandy Hollaway 🔥 aka The Fire Starter. We discussed mindset, building a social media community, growing the community like an inferno and how to start creating content.
Bob Lanham is a gem and I was so excited to do a podcast with him recently. We discussed Facebook social media strategy for automotive dealerships, how to choose the right marketing agencies and better branding process.
Today Jason jams with Dan Williams. They discuss how to align the employees why and their goals with the dealerships interests, hiring new staff in the automotive industry and how to onboard new hires.
Today Jason jams with Scott Brender. They discuss the changing complexity of the Used Car Manager role within automotive dealerships, digital retailing and adapting salespeople’s roles.
Today Jason jams with Kheneil Black. They discuss the changes that the automotive industry had to make during the pandemic, how to provide great customers service and advice for new salespeople.
Today Jason jams with Justin Searle. They discuss millennials in the auto industry, changing the way you incentivize your staff and marketing to your database.
Today Jason jams with Melanie Borden and Laurie Halter. They discuss dealership branding, creating happy employees and customizing your marketing messages.
Today Jason jams with Ted Lancaster. They discuss the changes dealers need to make, new processes and hiring salespeople.
Today Jason jams with Kerri Wise and Laurie Foster. They discuss the changes that successful dealerships are making, efficient marketing and building a customer centric team.
Today Jason jams with Lou Ramirez and Fredrick Lennartz. They discuss
how to hire good salespeople and keep them motivated, trained and set up to succeed.
Today Jason jams with Jay Goninen. They discuss how to hire tech’s during a pandemic, new tech roles and training for success.
Today Jason jams with George Georgas and Terry Lancaster. They discuss social selling, how to market your people, and how to stand out amongst the noise.
Today Jason jams with Glenn Pasch and Jeff Williams. They discuss creating a better online experience, appointment culture, and consumer & market changes.
Today Jason jams with John Kostakos and Chris Power-Gomez. They discuss keeping company culture alive, what to cut in the dealerships, and structural changes to be made.
Today Jason jams with Kosi Kalaitzidis and Kerri Mungar. They discuss dealerships online presence, work-life balance, and what lessons they have learned.
Today Jason jams with Todd Thompson. They discuss optimizing operations, what the sales floor will look like going back, and consumer transparency.
Today Jason jams with Andrew Lemoine and Jeff Hunter. They discuss how to deal with current inventory, lessons learned during quarantine, and what the used car market will look like in the future.
Today Jason jams with Benny Mazzier and Bow Tie Terrance. They discuss meeting new expectations, branding, and marketing messages.
Today Jason jams with Ruby Lui and Kieran Stack. They discuss meeting expectations, key communication efforts, and staff communication.
Today Jason jams with Ken Luna and Darryl Hilton. They discuss how the customer has changed, the digital retailing experience, and credit first approaches.
Today Jason jams with Ben Mirecki and Daniel Kim. They discuss what lessons dealerships have learned during lockdown, how consumer behaviour has changed, and how process leads to profitability.
Today Jason jams with Kevin Zimic and Stefano Serpa. They discuss the new delivery process, OEM support, and why the industry is here to stay.
Today Jason jams with Peter J. Duffy and Mike Correa. They discuss streamlining communication efforts, entering an era of efficiency, and how customers now control the process.
Today Jason jams with Shaun N. Donnellan and Paul “The Dodgefather” Long. They discuss consumers’ new expecations, how the industry will change forever, and dealerships staffing cuts.
Today Jason jams with Ryan Smolkin, owner of Smokes Poutinerie. They discuss building a brand, the importance of location atmosphere, and how to tell the company story.
Today Jason jams with Ryan Nifo and Harris Javid. They discuss going “bell 2 bell”, the new sales process, and the new customer experience.
Jason chats with Bri Newman (HR4 Ltd/The Minery Ltd.) and Brandon Smith (Steele Chevrolet Buick GMC Cadillac) about new staffing methods, the new norm, and how to communicate with your staff.
Jason chats with Everold Reid (The Reid Method International) and Quincy Reid (Burlington Toyota) about quarantine leads, investing in yourself, and how to gain new leads.
Jason chats with Christine Mitchell and Jon Arnett about virtual delivery, increased productivity during COVID-19, and the importance of consistent communication.
Jason chats with Lyamen Savy (321 Ignition) and George Sairoglu (Stouffville Toyota) about what their new “norm” looks like, dealerships embracing technology, and what the new sales process will look like.
Jason chats with Don Romano (CEO Hyundai Canada) and John Kot (President of Kot Auto Group) about how they’ve overcome the challenges caused by the COVID-19 outbreak, how business will change going forward, and effective communication with dealers and customers.
Jason chats with Michael Cirillo (FlexDealer) and Glenn Lundy (800% Elite Automotive Club) about the changing sales processes, how the industry has been forced to improve, and what the customer expects when buying a car.
Jason chats with Lucy Lewis (Acumen Visual Group) and Kole Hicks (Autocorp Technologies) about current dealership processes, advice for vendors in the industry and how to be proactive with extra lockdown time.
Jason chats with Mark Palmieri (Budds’ Imported Cars) and Marco Mantenuto (Mercedes-Benz Canada) about how to communicate to customers online, what business will be like when we reopen, and the value of salespeople creating content.
Jason chats with Dane Saville (Reunion Marketing) and Paul J Daly (Congruent) about what marketing messages are currently working, what messaging to use when we reopen, and the benefits of putting the customer first.
Jason chats with Stephen Granger (RecallRabbit) and Ian Cruickshank (Leadbox) about how to adjust your processes to meet customer needs, communicating what your business is doing to help, and keeping your processes flexible.
Jason chats with Petrina Gentile (Up to Speed on CTV) and Michelle Denogean (Roadster) about the daily changing process, relating your message to the customer and maximizing your current opportunities.
Jason chats with Farid Ahmad (DSMA – Mergers and Acquisitions) and Kam Ayrom (Exclusive Private Sale Inc.) about the need of employees during dry times, current opportunities and what the new norm looks like.
Jason chats with Todd Phillips (Universus Media Group Inc.) and James Crockett (Managing Partner at Nanaimo Chrysler Ltd) about how to tighten up your operations, remote meetings with customers and why every interaction is important.
Jason chats with Donna Bavely (Prograuto) and Jodie Kennedy (Mike Jackson GM) about the current state of dealership marketing efforts, digital retailing, and adopting new tech into your processes.
Jason chats with Todd Lalonde (Drive Autogroup) and Todd Bourgon (Trillium Automobile Dealers Association) about how to adapt dealership processes during times of crisis, what the dealership business will look like when COVID-19 is over, and seeing difficult times as an opportunity.
Jason chats with Sarah Hindle (Future Retail/ Pfaff Automotive Partners) and Benjamin Hadley (Gauge) about how to define for brand, develop culture and the benefits of a one price dealership.
Jason chats with Joe Webb (DealerKnows Consulting) and Ben Smith (Fairley & Stevens Ford) about the importance of what you communicate as a business during COVID-19, new dealership processes and integration of technology.
Jason chats with Dustin Corbett (Williams Toyota of Elmira) and Steven Pigozzo (Scuderia Sales Training & Consulting) about the changes to the processes used by dealerships to sell cars during COVID-19, and why it may be a process that is here to stay.
Jason chats with Shawn Armorer (BDC Alchemy) and Joshua Mitchell (Capitol Chevy Austin) about the importance of the BDC during COVID-19, what the new norm is going to look like, and treating your customer right.
Jason chats with Wilson Mah (VP – Your Warranty Team) and Randy Kammerer (CEO – Your Warranty Team) about seeing the current situation as an opportunity, adapting to the new reality, and the efficiency of Zoom meetings.
Jason chats with Laurie Foster (Foster Strategies Group) & Joe St. John (StoneEagle F&I) about how current events regarding COVID-19 are affecting auto dealers across the nation, the uncertainty dealerships owners have, and the opportunities for proactive dealers.
Will Harris (RAPID RTC) and Dan Liska (Autoverify) chat with Jason about how current events with COVID-19 are affecting auto dealers across the nation, the uncertainty dealerships owners have and the opportunities for proactive dealers during these difficult times.
Tyler Champagne (Humberview Chevrolet Buick GMC) and Jeff Hunter (Prouse Chevrolet) chat with Jason about what the new COVID-19 norm is going to look like, their thoughts on current OEM marketing efforts, and the opportunity they have to enhance our customers to perception of us as a business.
Paul Van Der Voort (Universal Ford Lincoln) talks with Jason about social media engagement, being knowledgable of your audience, customer acquisition and branding.
Rico Olinger (DealerMedics) and Jason discuss catering for customers preferences, customer expectations, rewarding on efforts and communication as a goal.
Tarik El Ghousin (Allstate Canada) talks with Jason about the importance of a connection with customer, being empathetic and how the little things make a difference.
Kevin LeSage (Autotrader US) talks with Jason about efficiency in marketing, ads, operations experience and understanding targeting options.
Marc Lavoie (Autobahn Digital) talks with Jason about communication, routine at the dealership, training and couching as well as the importance of video.
Matt Chiem (Coltyy Marketing) discusses relevance in social media, the hack for good content and the the importance of education and entertainment in your content.
Herb Anderson (DT Vendor Management Solution) and Sean Kelley (Car Motivators) talk with Jason about value propositions, branding, holding yourself accountable and the need for defining goals.
Josh Letsis (Closing Big) talks with Jason about efficiency, productivity, and customer retention through service.
Mike Murphy (Murphy Auto Group) discuss family business, career path in automotive, and delegation.
Brandon Smith (Steele Chevrolet Buick GMC Cadillac) talks with Jason about going from a Finance Manager to a GM, Sales Management, and Employee Motivation.
Andrew Kulakowsky (Advisors Realty & Consulting, Brokerage) talks with Jason about the importance of bringing value, real estate similarities to automotive, and the concept of showing a customer, not telling them.
Joe Triana (Bud Clary Ford Hyundai) talks with Jason about building customer relationships, flag processes in the dealership, and customer loyalty.