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What is Strategy Mob?

Strategy Mob was created to give dealers access to original content, best practices, leading technology and quality solutions for the betterment of the entire industry. We believe you deserve more, so we produce daily content to keep you in the know about everything current in the automotive industry. Join the Strategy Mob, and take your dealership to the next level.

PODCASTS

Episode 106 – Bill Harvey

Episode 106 – Bill Harvey

Skinny chats with Bill Harvey (Dynamix International) about getting the buy-in from staff, the goal of a salesperson, investing in yourself and branding.

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Episode 105 – Paul Long

Episode 105 – Paul Long

Skinny chats with Paul “The Dodgefather” Long about all things branding. They get into who you are on-camera vs off camera, what does branding mean to you, why you can’t force people to do video, and why customers always remember the little things you do for them.

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Episode 104 – Sandy Zannino

Episode 104 – Sandy Zannino

In this episode Sandy Zannino (Innovative Auto HR) discusses how HR is like internal customer service, the changing demographics in the workplace, building and inclusive culture at your dealership, and why Gen Z are so naturally entrepreneurial.

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Episode 103 – Bill Harvey

Episode 103 – Bill Harvey

Skinny chats with Bill Harvey (Dynamix International) about the 4 levels of learning, why 60% of customers want to buy online, why who you buy from is more important than what you buy and why the walkaround isn’t dead.

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Episode 102 – Brandon Smith

Episode 102 – Brandon Smith

Skinny chats with Brandon Smith (Steele Chevrolet Buick GMC Cadillac) about his transition from an F&I manager to a sales manager, the unhealthy competition between sales and F&I, whether it’s time to phase out the role of F&I manager and the benefit of looking beyond the 30 day sales cycle.

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Episode 101 – Andrew Sweet

Episode 101 – Andrew Sweet

Andrew Sweet (Co-Founder Drivably) talks with Jason about customer’s selling their own cars, the economic impact of COVID on the auto industry, car subscription services and the divide between a customers love of a new car and hate of the dealership.

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Episode 100 – John Brennan

Episode 100 – John Brennan

John Brennan (Corporate Trainer, Author of: The E.I. Connection) talks with Jason about the ways you can learn to develop your emotional intelligence. John gets into what emotional intelligence is, how you can understand your emotions and choose your attitude, as well as how the thing people want most of all is praise and recognition.

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Episode 99 – Dean Stoneley

Episode 99 – Dean Stoneley

Dean Stoneley (General manager for North America truck at Ford) discusses the exciting future of electric and connected vehicles. They get into how EV’s will effect service operations, how dealers can get prepared for selling these vehicles, as well as how EV’s will allow the customer’s relationship with the dealer to continue even after they leave the dealership.

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Episode 98 – Nathanael Greklek

Episode 98 – Nathanael Greklek

This is the best conversation I have ever had from the storage room of a dealership. During this podcast I talked with Nathanael Greklek about branding vs marketing, live events best practices, supporting staff with their branding efforts, and how to scale yourself.

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Episode 97 – Colin Richardson

Episode 97 – Colin Richardson

This is a great conversation I had with Colin Richardson about the death of the F&I box, lack of showroom traffic, how the sales structure has to change, and the death of the salesman.

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Episode 96 – Daniel Gomez

Episode 96 – Daniel Gomez

Check out this great podcast with Daniel Gomez. We chatted about how to maintain a giving mindset, managers connecting with sales staff, confidence coaching, and how to train the new green peas.

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Episode 95 – Kyle Mountsier

Episode 95 – Kyle Mountsier

I had such a great time jamming with Kyle Mountsier. We talked about defining your dealership’s process than work back towards tech, how to own your content and marketing strategy and the importance of a single point sales person.

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Episode 94 – Durran Cage

Episode 94 – Durran Cage

Durran Cage and I started our careers at competing dealerships down the street from each other. It is so serendipity that so many years later we connect in a Clubhouse room. During this podcast we discussed the hybrid approach to training, vroom challenging dealers to do better at branding, OEM involvement with dealers digital retailing efforts, and dealership leaders coaching their staff.

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Episode 93 – Russell Hill

Episode 93 – Russell Hill

Russell Hill (FixedOPSMarketing) talks with Jason about finding out your “Why” and using that to help drive you, how much the industry has changed in the past year and how to build value with the customer.

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Episode 92 – Yvan Laviolette

Episode 92 – Yvan Laviolette

I had a great conversation recently with Yvan Laviolette Sales and Leasing consultant at Tristar Mercedes-Benz Moncton. We chatted about the stigma of being a car salesperson, exceeding the customers expectations, video lead response, getting over the fear of judgement and transferable talents.

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Episode 91 – Frank Lopes

Episode 91 – Frank Lopes

What a fun conversation I had with none other than Franks Lopes. We discussed the positive effects the last 12 months has had on our industry, ways to process our way to profitability, how there is no such thing as a magic diet pill and the power of goal setting.

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Episode 90 – Carla Ksonzek

Episode 90 – Carla Ksonzek

Carla Ksonzek (President of UpinMotionInc) talks with Jason on the Strategy Mob Podcast about how the customer experience has changed drastically during the pandemic, how one of the most important things you can is to treat yourself like a customer to determine what the customer wants, as well as what it means to be buyer-centric and how you can apply that to service, sales and BDC.

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Episode 89 – Steve Roessler

Episode 89 – Steve Roessler

Lead engagement strategies, Digital retailing, Lead Response Syntax, Video best practices are just a handful of topics that I discussed with Steve Roessier recently. We had so much fun laughing and discussing best practices. I know you are going to enjoy this podcast.

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Episode 88 – Squire Pettis

Episode 88 – Squire Pettis

During this episode I jam with Squire Pettis about the taboo service upsell. We discuss what should be upsold, how to upsell the right way, and hot to compensate for the upsell without sacrificing customer experience.

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Episode 87 – Tom Kline

Episode 87 – Tom Kline

You are going to really enjoy this podcast. Tom Kline and myself jammed about dealer liability, AD complicity and resolving staff and customer concerns. This is not the sexy part of the business but it is so important that as dealers we have the right processes in place.

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Episode 86 – Russell Gentry

Episode 86 – Russell Gentry

During this podcast I have a blast discussing all things data. We discussed the very time sensitive cookie wars as how Russell calls it cookie armageddon, and how it impacts automotive marketing. Plus we review the need for dealers to control and protect their own data.

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Episode 85 – Andrew Compton

Episode 85 – Andrew Compton

Checkout my conversation with Andrew Compton. We discussed what is a good vendor, worst vendor stories, and vendors being in synergy with their dealer clients.

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Episode 84 – Jeff VanderWal

Episode 84 – Jeff VanderWal

I recently jammed with Jeff VanderWal. We discuss what digital retailing really is, effort based pay structure, digital retailing processes, and more!

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Episode 83 – Brian Allan

Episode 83 – Brian Allan

Today Jason jams with Brian Allan. They discuss new ownerships models, the future of electric vehicles, and why tech companies need dealerships.

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Episode 82 – Steve Stauning

Episode 82 – Steve Stauning

Today Jason jams with Steve Stauning. They discuss how to deal with the “on-off”, preparing for 2021, and changing your processes to match the customer.

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Episode 80 – Ammun Khurshid

Episode 80 – Ammun Khurshid

Today Jason jams with Ammun Khurshid. They discuss what real leadership is, doing more than your job entails, and how to redefine the f and i experience for the customer.

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Episode 78 – Simon Bowkett

Episode 78 – Simon Bowkett

Simon Bowkett (founder of Symco Training) talks with Jason about how the most successful companies have brick and mortar stores as well as an emphasis on technology, how every deal is made up of 3 sales (selling yourself, the product and then the deal), also how doing well selling cars can actually cover up issues you may have in your dealership.

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Episode 77 – Meghan Brazil

Episode 77 – Meghan Brazil

On this podcast I jam with Meghan Brazil. We discuss sales persons social branding, building a social media routine, how to get over the fear of being on video, and more!

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Episode 76 – Joey Little

Episode 76 – Joey Little

Joey Little is just a cool guy to chat with we discussed committing to your brand, exceeding vendor expectations, the hustle of the Bell 2 Bell, and more!

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Episode 74 – Jeff Schuster

Episode 74 – Jeff Schuster

Today Jason jams with Jeff Schuster. They discuss inventory levels for 2021, having fluid business plans, and what the future forecast is for the automotive industry.

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Episode 73 – Rob Hamilton

Episode 73 – Rob Hamilton

Today Jason jams with Rob Hamilton. They discuss customer communication, allowing your staff to make mistakes, and what customers care about!

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Episode 72 – George Nenni

Episode 72 – George Nenni

Checked out the podcast i did with George Nenni. We discussed how dealers can effectively utilize Google My Business to improve their SEO efforts, holding automotive vendors accountable and what to look for in an agency offering SEO services.

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Episode 71 – Ted Lancaster

Episode 71 – Ted Lancaster

Today Jason jams with Ted Lancaster. They discuss how to utilize a dealerships data, salespeople embracing technology, and hiring the right people for the automotive industry.

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Episode 69 – Peter Duffy

Episode 69 – Peter Duffy

Today Jason jams with Peter Duffy. They discuss how little things lead to a better experience, being consistent with your efforts, and more!

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Episode 68 – Joe McGinnis

Episode 68 – Joe McGinnis

Today Jason jams with Joe McGinnis. They discuss how to play the long game, BDC vs Internet departments, getting experience in every single dealership position, and more!

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Episode 67 – Brian Allan

Episode 67 – Brian Allan

Today Jason jams with Brian Allan. They discuss the changes dealers had to make due to COVID restrictions, F&I product offer processes and creating a better customer experience.

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Episode 66 – Brandy Hollaway

Episode 66 – Brandy Hollaway

I recently jammed with Brandy Hollaway 🔥 aka The Fire Starter. We discussed mindset, building a social media community, growing the community like an inferno and how to start creating content.

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Episode 65 – Bob Lanham

Episode 65 – Bob Lanham

Bob Lanham is a gem and I was so excited to do a podcast with him recently. We discussed Facebook social media strategy for automotive dealerships, how to choose the right marketing agencies and better branding process.

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Episode 64 – Dan Williams

Episode 64 – Dan Williams

Today Jason jams with Dan Williams. They discuss how to align the employees why and their goals with the dealerships interests, hiring new staff in the automotive industry and how to onboard new hires.

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Episode 63 – Scott Brender

Episode 63 – Scott Brender

Today Jason jams with Scott Brender. They discuss the changing complexity of the Used Car Manager role within automotive dealerships, digital retailing and adapting salespeople’s roles.

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Episode 61 – Kheneil Black

Episode 61 – Kheneil Black

Today Jason jams with Kheneil Black. They discuss the changes that the automotive industry had to make during the pandemic, how to provide great customers service and advice for new salespeople.

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Episode 60 – Justin Searle

Episode 60 – Justin Searle

Today Jason jams with Justin Searle. They discuss millennials in the auto industry, changing the way you incentivize your staff and marketing to your database.

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Episode 48 – Todd Thompson

Episode 48 – Todd Thompson

Today Jason jams with Todd Thompson. They discuss optimizing operations, what the sales floor will look like going back, and consumer transparency.

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Episode 39 – Ryan Smolkin

Episode 39 – Ryan Smolkin

Today Jason jams with Ryan Smolkin, owner of Smokes Poutinerie. They discuss building a brand, the importance of location atmosphere, and how to tell the company story.

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Episode 33 – Don Romano & John Kot

Episode 33 – Don Romano & John Kot

Jason chats with Don Romano (CEO Hyundai Canada) and John Kot (President of Kot Auto Group) about how they’ve overcome the challenges caused by the COVID-19 outbreak, how business will change going forward, and effective communication with dealers and customers.

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Episode 32 – Michael Cirillo and Glenn Lundy

Episode 32 – Michael Cirillo and Glenn Lundy

Jason chats with Michael Cirillo (FlexDealer) and Glenn Lundy (800% Elite Automotive Club) about the changing sales processes, how the industry has been forced to improve, and what the customer expects when buying a car.

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Episode 31 – Lucy Lewis and Kole Hicks

Episode 31 – Lucy Lewis and Kole Hicks

Jason chats with Lucy Lewis (Acumen Visual Group) and Kole Hicks (Autocorp Technologies) about current dealership processes, advice for vendors in the industry and how to be proactive with extra lockdown time.

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Episode 30 – Mark Palmieri & Marco Mantenuto

Episode 30 – Mark Palmieri & Marco Mantenuto

Jason chats with Mark Palmieri (Budds’​ Imported Cars) and Marco Mantenuto (Mercedes-Benz Canada) about how to communicate to customers online, what business will be like when we reopen, and the value of salespeople creating content.

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Episode 29 – Dane Saville & Paul J Daly

Episode 29 – Dane Saville & Paul J Daly

Jason chats with Dane Saville (Reunion Marketing) and Paul J Daly (Congruent) about what marketing messages are currently working, what messaging to use when we reopen, and the benefits of putting the customer first.

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Episode 26 – Farid Ahmad & Kam Ayrom

Episode 26 – Farid Ahmad & Kam Ayrom

Jason chats with Farid Ahmad (DSMA – Mergers and Acquisitions) and Kam Ayrom (Exclusive Private Sale Inc.) about the need of employees during dry times, current opportunities and what the new norm looks like.

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Episode 25 – Todd Phillips and James Crockett

Episode 25 – Todd Phillips and James Crockett

Jason chats with Todd Phillips (Universus Media Group Inc.) and James Crockett (Managing Partner at Nanaimo Chrysler Ltd) about how to tighten up your operations, remote meetings with customers and why every interaction is important.

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Episode 23 – Todd Lalonde & Todd Bourgon

Episode 23 – Todd Lalonde & Todd Bourgon

Jason chats with Todd Lalonde (Drive Autogroup) and Todd Bourgon (Trillium Automobile Dealers Association) about how to adapt dealership processes during times of crisis, what the dealership business will look like when COVID-19 is over, and seeing difficult times as an opportunity.

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Episode 21 – Joe Webb & Ben Smith

Jason chats with Joe Webb (DealerKnows Consulting) and Ben Smith (Fairley & Stevens Ford) about the importance of what you communicate as a business during COVID-19, new dealership processes and integration of technology.

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Episode 20 – Dustin Corbett and Steven Pigozzo

Jason chats with Dustin Corbett (Williams Toyota of Elmira) and Steven Pigozzo (Scuderia Sales Training & Consulting) about the changes to the processes used by dealerships to sell cars during COVID-19, and why it may be a process that is here to stay.

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Episode 17 – Wilson Mah & Randy Kammerer

Jason chats with Wilson Mah (VP – Your Warranty Team) and Randy Kammerer (CEO – Your Warranty Team) about seeing the current situation as an opportunity, adapting to the new reality, and the efficiency of Zoom meetings.

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Episode 16 – Laurie Foster & Joe St. John

Jason chats with Laurie Foster (Foster Strategies Group) & Joe St. John (StoneEagle F&I) about how current events regarding COVID-19 are affecting auto dealers across the nation, the uncertainty dealerships owners have, and the opportunities for proactive dealers.

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Episode 15 – Dan Liska and Will Harris

Episode 15 – Dan Liska and Will Harris

Will Harris (RAPID RTC) and Dan Liska (Autoverify) chat with Jason about how current events with COVID-19 are affecting auto dealers across the nation, the uncertainty dealerships owners have and the opportunities for proactive dealers during these difficult times.

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Episode 14 – Tyler Champagne and Jeff Hunter

Episode 14 – Tyler Champagne and Jeff Hunter

Tyler Champagne (Humberview Chevrolet Buick GMC) and Jeff Hunter (Prouse Chevrolet) chat with Jason about what the new COVID-19 norm is going to look like, their thoughts on current OEM marketing efforts, and the opportunity they have to enhance our customers to perception of us as a business.

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Episode 11 – Rico Olinger

Episode 11 – Rico Olinger

Rico Olinger (DealerMedics) and Jason discuss catering for customers preferences, customer expectations, rewarding on efforts and communication as a goal.

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Episode 10 – Tarik El Ghousin

Episode 10 – Tarik El Ghousin

Tarik El Ghousin (Allstate Canada) talks with Jason about the importance of a connection with customer, being empathetic and how the little things make a difference.

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Episode 9 – Kevin LeSage

Episode 9 – Kevin LeSage

Kevin LeSage (Autotrader US) talks with Jason about efficiency in marketing, ads, operations experience and understanding targeting options.

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Episode 8 – Marc Lavoie

Episode 8 – Marc Lavoie

Marc Lavoie (Autobahn Digital) talks with Jason about communication, routine at the dealership, training and couching as well as the importance of video.

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Episode 7 – Matt Chiem

Episode 7 – Matt Chiem

Matt Chiem (Coltyy Marketing) discusses relevance in social media, the hack for good content and the the importance of education and entertainment in your content.

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Episode 3 – Brandon Smith

Episode 3 – Brandon Smith

Brandon Smith (Steele Chevrolet Buick GMC Cadillac) talks with Jason about going from a Finance Manager to a GM, Sales Management, and Employee Motivation.

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Episode 2 – Andrew Kulakowsky

Episode 2 – Andrew Kulakowsky

Andrew Kulakowsky (Advisors Realty & Consulting, Brokerage) talks with Jason about the importance of bringing value, real estate similarities to automotive, and the concept of showing a customer, not telling them.

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Episode 1 – Joe Triana

Episode 1 – Joe Triana

Joe Triana (Bud Clary Ford Hyundai) talks with Jason about building customer relationships, flag processes in the dealership, and customer loyalty.

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