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What is Strategy Mob?
Strategy Mob was created to give dealers access to original content, best practices, leading technology and quality solutions for the betterment of the entire industry. We believe you deserve more, so we produce daily content to keep you in the know about everything current in the automotive industry. Join the Strategy Mob, and take your dealership to the next level.
Episode 106 – Bill Harvey
Skinny chats with Bill Harvey (Dynamix International) about getting the buy-in from staff, the goal of a salesperson, investing in yourself and branding.
Episode 105 – Paul Long
Skinny chats with Paul “The Dodgefather” Long about all things branding. They get into who you are on-camera vs off camera, what does branding mean to you, why you can’t force people to do video, and why customers always remember the little things you do for them.
Episode 104 – Sandy Zannino
In this episode Sandy Zannino (Innovative Auto HR) discusses how HR is like internal customer service, the changing demographics in the workplace, building and inclusive culture at your dealership, and why Gen Z are so naturally entrepreneurial.
Episode 103 – Bill Harvey
Skinny chats with Bill Harvey (Dynamix International) about the 4 levels of learning, why 60% of customers want to buy online, why who you buy from is more important than what you buy and why the walkaround isn’t dead.
Episode 102 – Brandon Smith
Skinny chats with Brandon Smith (Steele Chevrolet Buick GMC Cadillac) about his transition from an F&I manager to a sales manager, the unhealthy competition between sales and F&I, whether it’s time to phase out the role of F&I manager and the benefit of looking beyond the 30 day sales cycle.
Episode 101 – Andrew Sweet
Andrew Sweet (Co-Founder Drivably) talks with Jason about customer’s selling their own cars, the economic impact of COVID on the auto industry, car subscription services and the divide between a customers love of a new car and hate of the dealership.
Episode 100 – John Brennan
John Brennan (Corporate Trainer, Author of: The E.I. Connection) talks with Jason about the ways you can learn to develop your emotional intelligence. John gets into what emotional intelligence is, how you can understand your emotions and choose your attitude, as well as how the thing people want most of all is praise and recognition.
Episode 99 – Dean Stoneley
Dean Stoneley (General manager for North America truck at Ford) discusses the exciting future of electric and connected vehicles. They get into how EV’s will effect service operations, how dealers can get prepared for selling these vehicles, as well as how EV’s will allow the customer’s relationship with the dealer to continue even after they leave the dealership.
Episode 98 – Nathanael Greklek
This is the best conversation I have ever had from the storage room of a dealership. During this podcast I talked with Nathanael Greklek about branding vs marketing, live events best practices, supporting staff with their branding efforts, and how to scale yourself.
Episode 97 – Colin Richardson
This is a great conversation I had with Colin Richardson about the death of the F&I box, lack of showroom traffic, how the sales structure has to change, and the death of the salesman.
Episode 96 – Daniel Gomez
Check out this great podcast with Daniel Gomez. We chatted about how to maintain a giving mindset, managers connecting with sales staff, confidence coaching, and how to train the new green peas.
Episode 95 – Kyle Mountsier
I had such a great time jamming with Kyle Mountsier. We talked about defining your dealership’s process than work back towards tech, how to own your content and marketing strategy and the importance of a single point sales person.
Episode 94 – Durran Cage
Durran Cage and I started our careers at competing dealerships down the street from each other. It is so serendipity that so many years later we connect in a Clubhouse room. During this podcast we discussed the hybrid approach to training, vroom challenging dealers to do better at branding, OEM involvement with dealers digital retailing efforts, and dealership leaders coaching their staff.
Episode 93 – Russell Hill
Russell Hill (FixedOPSMarketing) talks with Jason about finding out your “Why” and using that to help drive you, how much the industry has changed in the past year and how to build value with the customer.
Episode 92 – Yvan Laviolette
I had a great conversation recently with Yvan Laviolette Sales and Leasing consultant at Tristar Mercedes-Benz Moncton. We chatted about the stigma of being a car salesperson, exceeding the customers expectations, video lead response, getting over the fear of judgement and transferable talents.
Episode 91 – Frank Lopes
What a fun conversation I had with none other than Franks Lopes. We discussed the positive effects the last 12 months has had on our industry, ways to process our way to profitability, how there is no such thing as a magic diet pill and the power of goal setting.
Episode 90 – Carla Ksonzek
Carla Ksonzek (President of UpinMotionInc) talks with Jason on the Strategy Mob Podcast about how the customer experience has changed drastically during the pandemic, how one of the most important things you can is to treat yourself like a customer to determine what the customer wants, as well as what it means to be buyer-centric and how you can apply that to service, sales and BDC.
Episode 89 – Steve Roessler
Lead engagement strategies, Digital retailing, Lead Response Syntax, Video best practices are just a handful of topics that I discussed with Steve Roessier recently. We had so much fun laughing and discussing best practices. I know you are going to enjoy this podcast.
Episode 88 – Squire Pettis
During this episode I jam with Squire Pettis about the taboo service upsell. We discuss what should be upsold, how to upsell the right way, and hot to compensate for the upsell without sacrificing customer experience.
Episode 87 – Tom Kline
You are going to really enjoy this podcast. Tom Kline and myself jammed about dealer liability, AD complicity and resolving staff and customer concerns. This is not the sexy part of the business but it is so important that as dealers we have the right processes in place.
Episode 86 – Russell Gentry
During this podcast I have a blast discussing all things data. We discussed the very time sensitive cookie wars as how Russell calls it cookie armageddon, and how it impacts automotive marketing. Plus we review the need for dealers to control and protect their own data.
Episode 85 – Andrew Compton
Checkout my conversation with Andrew Compton. We discussed what is a good vendor, worst vendor stories, and vendors being in synergy with their dealer clients.
Episode 84 – Jeff VanderWal
I recently jammed with Jeff VanderWal. We discuss what digital retailing really is, effort based pay structure, digital retailing processes, and more!
Episode 83 – Brian Allan
Today Jason jams with Brian Allan. They discuss new ownerships models, the future of electric vehicles, and why tech companies need dealerships.
Episode 82 – Steve Stauning
Today Jason jams with Steve Stauning. They discuss how to deal with the “on-off”, preparing for 2021, and changing your processes to match the customer.
Episode 81 – Glenn Lundy
Today Jason jams with Glenn Lundy. They discuss what LEADD is, mental health during the pandemic, and allowing yourself to feel.
Episode 80 – Ammun Khurshid
Today Jason jams with Ammun Khurshid. They discuss what real leadership is, doing more than your job entails, and how to redefine the f and i experience for the customer.
Episode 79 – Allan Langer
On this podcast I jam with Allan Langer. We discuss sales personsvarious aspects of the sales process!
Episode 78 – Simon Bowkett
Simon Bowkett (founder of Symco Training) talks with Jason about how the most successful companies have brick and mortar stores as well as an emphasis on technology, how every deal is made up of 3 sales (selling yourself, the product and then the deal), also how doing well selling cars can actually cover up issues you may have in your dealership.
Episode 77 – Meghan Brazil
On this podcast I jam with Meghan Brazil. We discuss sales persons social branding, building a social media routine, how to get over the fear of being on video, and more!
Episode 76 – Joey Little
Joey Little is just a cool guy to chat with we discussed committing to your brand, exceeding vendor expectations, the hustle of the Bell 2 Bell, and more!
Episode 75 – Fleming Ford
Fleming Ford and I discuss employee happiness, the role of the GM, and spending time with your employees.
Episode 74 – Jeff Schuster
Today Jason jams with Jeff Schuster. They discuss inventory levels for 2021, having fluid business plans, and what the future forecast is for the automotive industry.
Episode 73 – Rob Hamilton
Today Jason jams with Rob Hamilton. They discuss customer communication, allowing your staff to make mistakes, and what customers care about!
Episode 72 – George Nenni
Checked out the podcast i did with George Nenni. We discussed how dealers can effectively utilize Google My Business to improve their SEO efforts, holding automotive vendors accountable and what to look for in an agency offering SEO services.
Episode 71 – Ted Lancaster
Today Jason jams with Ted Lancaster. They discuss how to utilize a dealerships data, salespeople embracing technology, and hiring the right people for the automotive industry.
Episode 70 – David Allen Wood
Today Jason jams with David Allen Wood. They discuss being a leader to your employees, automotive financing processes, training staff and being empathetic.
Episode 69 – Peter Duffy
Today Jason jams with Peter Duffy. They discuss how little things lead to a better experience, being consistent with your efforts, and more!
Episode 68 – Joe McGinnis
Today Jason jams with Joe McGinnis. They discuss how to play the long game, BDC vs Internet departments, getting experience in every single dealership position, and more!
Episode 67 – Brian Allan
Today Jason jams with Brian Allan. They discuss the changes dealers had to make due to COVID restrictions, F&I product offer processes and creating a better customer experience.
Episode 66 – Brandy Hollaway
I recently jammed with Brandy Hollaway 🔥 aka The Fire Starter. We discussed mindset, building a social media community, growing the community like an inferno and how to start creating content.
Episode 65 – Bob Lanham
Bob Lanham is a gem and I was so excited to do a podcast with him recently. We discussed Facebook social media strategy for automotive dealerships, how to choose the right marketing agencies and better branding process.
Episode 64 – Dan Williams
Today Jason jams with Dan Williams. They discuss how to align the employees why and their goals with the dealerships interests, hiring new staff in the automotive industry and how to onboard new hires.
Episode 63 – Scott Brender
Today Jason jams with Scott Brender. They discuss the changing complexity of the Used Car Manager role within automotive dealerships, digital retailing and adapting salespeople’s roles.
Episode 61 – Kheneil Black
Today Jason jams with Kheneil Black. They discuss the changes that the automotive industry had to make during the pandemic, how to provide great customers service and advice for new salespeople.
Episode 60 – Justin Searle
Today Jason jams with Justin Searle. They discuss millennials in the auto industry, changing the way you incentivize your staff and marketing to your database.
Episode 59 – Laurie Halter & Melanie Borden
Today Jason jams with Melanie Borden and Laurie Halter. They discuss dealership branding, creating happy employees and customizing your marketing messages.
Episode 58 – Ted Lancaster
Today Jason jams with Ted Lancaster. They discuss the changes dealers need to make, new processes and hiring salespeople.
Episode 57 – Kerri Wise and Laurie Foster
Today Jason jams with Kerri Wise and Laurie Foster. They discuss the changes that successful dealerships are making, efficient marketing and building a customer centric team.
Episode 56 – Lou Ramirez and Fredrick Lennartz
Today Jason jams with Lou Ramirez and Fredrick Lennartz. They discuss
how to hire good salespeople and keep them motivated, trained and set up to succeed.
Episode 55 – Jay Goninen
Today Jason jams with Jay Goninen. They discuss how to hire tech’s during a pandemic, new tech roles and training for success.
Episode 54 – George Georgias & Terry Lancaster
Today Jason jams with George Georgas and Terry Lancaster. They discuss social selling, how to market your people, and how to stand out amongst the noise.
Episode 51 – Glenn Pasch & Jeff Williams
Today Jason jams with Glenn Pasch and Jeff Williams. They discuss creating a better online experience, appointment culture, and consumer & market changes.
Episode 50 – John Kostakos and Chris Power-Gomez
Today Jason jams with John Kostakos and Chris Power-Gomez. They discuss keeping company culture alive, what to cut in the dealerships, and structural changes to be made.
Episode 49 – Kerri Mungar & Kosi Kalaitzidis
Today Jason jams with Kosi Kalaitzidis and Kerri Mungar. They discuss dealerships online presence, work-life balance, and what lessons they have learned.
Episode 48 – Todd Thompson
Today Jason jams with Todd Thompson. They discuss optimizing operations, what the sales floor will look like going back, and consumer transparency.
Episode 47 – Andrew Lemoine and Jeff Hunter
Today Jason jams with Andrew Lemoine and Jeff Hunter. They discuss how to deal with current inventory, lessons learned during quarantine, and what the used car market will look like in the future.
Episode 46 – BowTie Terrance & Benny Mazzier
Today Jason jams with Benny Mazzier and Bow Tie Terrance. They discuss meeting new expectations, branding, and marketing messages.
Episode 45 – Ruby Lui & Keiran Stack
Today Jason jams with Ruby Lui and Kieran Stack. They discuss meeting expectations, key communication efforts, and staff communication.
Episode 44 – Ken Luna and Darryl Hilton
Today Jason jams with Ken Luna and Darryl Hilton. They discuss how the customer has changed, the digital retailing experience, and credit first approaches.
Episode 43 – Ben Mirecki and Daniel Kim
Today Jason jams with Ben Mirecki and Daniel Kim. They discuss what lessons dealerships have learned during lockdown, how consumer behaviour has changed, and how process leads to profitability.
Episode 42 – Kevin Zimic and Stefano Serpa
Today Jason jams with Kevin Zimic and Stefano Serpa. They discuss the new delivery process, OEM support, and why the industry is here to stay.
Episode 41 – Peter J. Duffy and Mike Correa
Today Jason jams with Peter J. Duffy and Mike Correa. They discuss streamlining communication efforts, entering an era of efficiency, and how customers now control the process.
Episode 40 – Shaun N. Donnellan and Paul “The Dodgefather” Long
Today Jason jams with Shaun N. Donnellan and Paul “The Dodgefather” Long. They discuss consumers’ new expecations, how the industry will change forever, and dealerships staffing cuts.
Episode 39 – Ryan Smolkin
Today Jason jams with Ryan Smolkin, owner of Smokes Poutinerie. They discuss building a brand, the importance of location atmosphere, and how to tell the company story.
Episode 38 – Ryan Nifo & Harris Javid
Today Jason jams with Ryan Nifo and Harris Javid. They discuss going “bell 2 bell”, the new sales process, and the new customer experience.
Episode 37 – Bri Newman and Brandon Smith
Jason chats with Bri Newman (HR4 Ltd/The Minery Ltd.) and Brandon Smith (Steele Chevrolet Buick GMC Cadillac) about new staffing methods, the new norm, and how to communicate with your staff.
Episode 36 – Everold Reid and Quincy Reid
Jason chats with Everold Reid (The Reid Method International) and Quincy Reid (Burlington Toyota) about quarantine leads, investing in yourself, and how to gain new leads.
Episode 35 – Christine Mitchell & Jon Arnett
Jason chats with Christine Mitchell and Jon Arnett about virtual delivery, increased productivity during COVID-19, and the importance of consistent communication.
Episode 34 – Lyamen Savy and George Sairoglou
Jason chats with Lyamen Savy (321 Ignition) and George Sairoglu (Stouffville Toyota) about what their new “norm” looks like, dealerships embracing technology, and what the new sales process will look like.
Episode 33 – Don Romano & John Kot
Jason chats with Don Romano (CEO Hyundai Canada) and John Kot (President of Kot Auto Group) about how they’ve overcome the challenges caused by the COVID-19 outbreak, how business will change going forward, and effective communication with dealers and customers.
Episode 32 – Michael Cirillo and Glenn Lundy
Jason chats with Michael Cirillo (FlexDealer) and Glenn Lundy (800% Elite Automotive Club) about the changing sales processes, how the industry has been forced to improve, and what the customer expects when buying a car.
Episode 31 – Lucy Lewis and Kole Hicks
Jason chats with Lucy Lewis (Acumen Visual Group) and Kole Hicks (Autocorp Technologies) about current dealership processes, advice for vendors in the industry and how to be proactive with extra lockdown time.
Episode 30 – Mark Palmieri & Marco Mantenuto
Jason chats with Mark Palmieri (Budds’ Imported Cars) and Marco Mantenuto (Mercedes-Benz Canada) about how to communicate to customers online, what business will be like when we reopen, and the value of salespeople creating content.
Episode 29 – Dane Saville & Paul J Daly
Jason chats with Dane Saville (Reunion Marketing) and Paul J Daly (Congruent) about what marketing messages are currently working, what messaging to use when we reopen, and the benefits of putting the customer first.
Episode 28 – Stephen Granger and Ian Cruickshank
Jason chats with Stephen Granger (RecallRabbit) and Ian Cruickshank (Leadbox) about how to adjust your processes to meet customer needs, communicating what your business is doing to help, and keeping your processes flexible.
Episode 27 – Petrina Gentile and Michelle Denogean
Jason chats with Petrina Gentile (Up to Speed on CTV) and Michelle Denogean (Roadster) about the daily changing process, relating your message to the customer and maximizing your current opportunities.
Episode 26 – Farid Ahmad & Kam Ayrom
Jason chats with Farid Ahmad (DSMA – Mergers and Acquisitions) and Kam Ayrom (Exclusive Private Sale Inc.) about the need of employees during dry times, current opportunities and what the new norm looks like.
Episode 25 – Todd Phillips and James Crockett
Jason chats with Todd Phillips (Universus Media Group Inc.) and James Crockett (Managing Partner at Nanaimo Chrysler Ltd) about how to tighten up your operations, remote meetings with customers and why every interaction is important.
Episode 24 – Donna Bavely & Jodie Kennedy
Jason chats with Donna Bavely (Prograuto) and Jodie Kennedy (Mike Jackson GM) about the current state of dealership marketing efforts, digital retailing, and adopting new tech into your processes.
Episode 22 – Sarah Hidle & Benjamin Hadley
Jason chats with Sarah Hindle (Future Retail/ Pfaff Automotive Partners) and Benjamin Hadley (Gauge) about how to define for brand, develop culture and the benefits of a one price dealership.
Episode 23 – Todd Lalonde & Todd Bourgon
Jason chats with Todd Lalonde (Drive Autogroup) and Todd Bourgon (Trillium Automobile Dealers Association) about how to adapt dealership processes during times of crisis, what the dealership business will look like when COVID-19 is over, and seeing difficult times as an opportunity.
Episode 21 – Joe Webb & Ben Smith
Jason chats with Joe Webb (DealerKnows Consulting) and Ben Smith (Fairley & Stevens Ford) about the importance of what you communicate as a business during COVID-19, new dealership processes and integration of technology.
Episode 20 – Dustin Corbett and Steven Pigozzo
Jason chats with Dustin Corbett (Williams Toyota of Elmira) and Steven Pigozzo (Scuderia Sales Training & Consulting) about the changes to the processes used by dealerships to sell cars during COVID-19, and why it may be a process that is here to stay.
Episode 19 – Shawn Armorer and Joshua Mitchell
Jason chats with Shawn Armorer (BDC Alchemy) and Joshua Mitchell (Capitol Chevy Austin) about the importance of the BDC during COVID-19, what the new norm is going to look like, and treating your customer right.
Episode 17 – Wilson Mah & Randy Kammerer
Jason chats with Wilson Mah (VP – Your Warranty Team) and Randy Kammerer (CEO – Your Warranty Team) about seeing the current situation as an opportunity, adapting to the new reality, and the efficiency of Zoom meetings.
Episode 16 – Laurie Foster & Joe St. John
Jason chats with Laurie Foster (Foster Strategies Group) & Joe St. John (StoneEagle F&I) about how current events regarding COVID-19 are affecting auto dealers across the nation, the uncertainty dealerships owners have, and the opportunities for proactive dealers.
Episode 15 – Dan Liska and Will Harris
Will Harris (RAPID RTC) and Dan Liska (Autoverify) chat with Jason about how current events with COVID-19 are affecting auto dealers across the nation, the uncertainty dealerships owners have and the opportunities for proactive dealers during these difficult times.
Episode 14 – Tyler Champagne and Jeff Hunter
Tyler Champagne (Humberview Chevrolet Buick GMC) and Jeff Hunter (Prouse Chevrolet) chat with Jason about what the new COVID-19 norm is going to look like, their thoughts on current OEM marketing efforts, and the opportunity they have to enhance our customers to perception of us as a business.
Episode 12 – Paul Van Der Voort
Paul Van Der Voort (Universal Ford Lincoln) talks with Jason about social media engagement, being knowledgable of your audience, customer acquisition and branding.
Episode 11 – Rico Olinger
Rico Olinger (DealerMedics) and Jason discuss catering for customers preferences, customer expectations, rewarding on efforts and communication as a goal.
Episode 10 – Tarik El Ghousin
Tarik El Ghousin (Allstate Canada) talks with Jason about the importance of a connection with customer, being empathetic and how the little things make a difference.
Episode 9 – Kevin LeSage
Kevin LeSage (Autotrader US) talks with Jason about efficiency in marketing, ads, operations experience and understanding targeting options.
Episode 8 – Marc Lavoie
Marc Lavoie (Autobahn Digital) talks with Jason about communication, routine at the dealership, training and couching as well as the importance of video.
Episode 7 – Matt Chiem
Matt Chiem (Coltyy Marketing) discusses relevance in social media, the hack for good content and the the importance of education and entertainment in your content.
Episode 6 – Herb Anderson & Sean Kelley
Herb Anderson (DT Vendor Management Solution) and Sean Kelley (Car Motivators) talk with Jason about value propositions, branding, holding yourself accountable and the need for defining goals.
Episode 5 – Josh Letsis
Josh Letsis (Closing Big) talks with Jason about efficiency, productivity, and customer retention through service.
Episode 4 – Mike Murphy
Mike Murphy (Murphy Auto Group) discuss family business, career path in automotive, and delegation.
Episode 3 – Brandon Smith
Brandon Smith (Steele Chevrolet Buick GMC Cadillac) talks with Jason about going from a Finance Manager to a GM, Sales Management, and Employee Motivation.
Episode 2 – Andrew Kulakowsky
Andrew Kulakowsky (Advisors Realty & Consulting, Brokerage) talks with Jason about the importance of bringing value, real estate similarities to automotive, and the concept of showing a customer, not telling them.
Episode 1 – Joe Triana
Joe Triana (Bud Clary Ford Hyundai) talks with Jason about building customer relationships, flag processes in the dealership, and customer loyalty.