SUMMIT 

   

Ted Lancaster – Creating a Better Dealership Experience

Ted Lancaster (Core Dealer Services Inc.) presents at the Strategy Mob Summit on Creating a Better Dealership Experience. He brings you inside the customer’s mind and shares the 3 secrets to customer experience success

Ted Lancaster

Chief Executive Officer // EGL Auto Holdings Inc.

Strategy MOB Summit – TABLE Discussion 3

Jason Harris (Digital Dealership Solutions) moderates the third table discussion from the Strategy Mob Summit. Jeff Hunter (General Motors Jeff/Prouse Chevrolet), John Kot (Kot Auto Group), Marco Mantenuto (Mercedes-Benz Canada) and Everold Reid (The Reid Method International).
Discuss how to qualify your customers properly, geo-targeting, providing value in operations, the transfer of trust between sales and F&I and more!

Jason Harris

SMOB BOSS // Strategy MOB

Everold Reid

Founder // The Reid Method

Jeff Hunter

General Motors Jeff // Prouse Chevrolet

Marco Mantenuto

Mercedes-Benz Canada

John Kot

President // Kot Auto Group

Strategy MOB Summit – PaneL Discussion 3

This is the third panel discussion from the Strategy Mob Summit. Everold Reid (The Reid Method International) moderates a panel featuring Jeff Hunter (General Motors Jeff/Prouse Chevrolet) Justin Robinson (BMW and MINI London), Paul “The Dodgefather” Long (Chatham Chrysler Dodge Jeep Ram), Marco Mantenuto (Mercedes-Benz Canada) and Raj Dey (Olympic Auto Group) . They chat about how your customer experience is up against Tim Hortons and whatever else the customer might be engaging with on the regular, not forcing staff to get on video who aren’t interested, about how most employees aren’t using their phones to their full potential and the benefit of at home test drives.

Everold Reid

Founder // The Reid Method

Paul Long

Sales // Chatham Chrysler Dodge Jeep Ram

Jeff Hunter

General Motors Jeff // Prouse Chevrolet

Justin Robinson

Sales Manager // Glen Fenwick Hyundai

Marco Mantenuto

Mercedes-Benz Canada

RAJ DEY

SALES CONSULTANT // LEXUS ON THE PARK

Strategy MOB Summit Virtual Presentation 2 – Sean Kelley

In his presentation on technician retention & service growth strategies, Sean Kelley (CarMotivators) chats with us about: recognizing employee effort, giving technicians growth opportunities, reward and recognition vs accountability and consequence, and why goals are not just for sales anymore.

Sean Kelley

Founder // Car Motivators

Strategy MOB Summit – Dan Liska

Dan Liska (Mobials Inc.) presents at the Strategy Mob Summit on Maximizing Profits with Web Leads. He discusses why process means more than superstars, data driven decision making, selling more cars by not selling cars, and why prospect knowledge beats product knowledge.

DAN LISKA

Director Of Sales // Mobials

Strategy MOB Summit – Table Discussion 2

Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Paul “The Dodge Father” Long (Chatham Chrysler Dodge Jeep Ram), Ted Lancaster (Core Dealer Services Inc.), Justin Robinson (Glen Fenwick Hyundai), and Tyler Champagne (Humberview Chevrolet Buick GMC). They chat about online strategies for selling used cars, the issues with 3rd party bots, used car subscriptions and why sending video is more personal.

Jason Harris

SMOB BOSS // Strategy MOB

Paul Long

Sales // Chatham Chrysler Dodge Jeep Ram

Ted Lancaster

Chief Executive Officer // EGL Auto Holdings Inc.

Justin Robinson

Sales Manager // Glen Fenwick Hyundai

Tyler Champagne

Sales Manager // Humberview

Strategy MOB Summit – Panel Discussion 2

Everold Reid (The Reid Method International) moderates a panel featuring Brandon Kot (Kot Auto Group), Neil Shah (TRADE X), Bill Harvey (Dynamix International) and Tyler Champagne (Humberview Chevrolet Buick GMC) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They chat about how the pandemic has affected managements relationship with staff, empathy vs apathy, how brand loyalty has been affected and why training is happening on a weekly or monthly basis.

Everold Reid

FOUNDER // THE REID METHOD

Brandon Kot

Director of Operations // Kot Auto Group

Neil Shah

HR Manager // TRADE X

Bill Harvey

President and founder // Dynamix International

Tyler Champagne

Sales Manager // Humberview

Ralph Scheuermann

General Manager // Autovalue Hyundai & Niagara Falls Nissan

Strategy MOB Summit –  Carla Ksonzek – Virtual Presentation 1

In her presentation Carla Ksonzek (UpInMotion Inc.) defines what it means to be buyer centric and and what to look for when talking to every demographic of customer. Carla talks about how Gen Z is an up in-coming but untapped market, why millennials will pay more to skip the dealership, what makes Gen X highly loyal and how a surprisingly high percentage of baby boomers are active on social media.

Strategy MOB Summit – Tanya Gray – Facebook Marketing Presentation

Tanya Gray (Vicimus) breaks down the many facets of facebook marketing such as: why only marketing big events is a mistake, some landing page best practices, creating a unique brand identity, and why building a brand story and sticking to it is so important.

Strategy MOB Summit – Table Discussion 1

A new discussion from the Strategy Mob Summit is coming soon! Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Raj Dey (Olympic Auto Group), Neil Shah (TRADE X), Dan Liska (Mobials Inc.) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They discuss company culture, delivering a consistent message, future proofing your business, and why you need to be training parts and service alongside sales. Stay tuned for the full release of this great segment!

Raj Dey

Sales Consultant // Lexus On The Park

Neil Shah

HR Manager // TRADE X

DAN LISKA

Director Of Sales // Mobials

Ralph Scheuermann

General Manager // Autovalue Hyundai & Niagara Falls Nissan

Jason Harris

SMOB BOSS // Strategy MOB

Strategy MOB Summit – Panel Discussion 1

Everold Reid (The Reid Method International) moderates a panel featuring John Kot (Kot Auto Group), Jason Harris (Digital Dealership Solutions), Ted Lancaster (Core Dealer Services Inc.), and Dan Liska (Mobials Inc.). They chat about what dealers learned from 2020, revenue streams to focus on in 2021, how to manage employee stress, and how marketing strategies should change.

John Kot

President // Kot Auto Group

Jason Harris

SMOB BOSS // Strategy MOB

Everold Reid

Founder // The Reid Method

DAN LISKA

Director Of Sales // Mobials

Ted Lancaster

Chief Executive Officer // EGL Auto Holdings Inc.